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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
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See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
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Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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Gold-Standard Datasets In One Agentic AI Intelligent Platform
IQVIA Global Market Insights (GMI) Agent provides a unified view of the global market landscape by leveraging agentic AI to answer multi-dimensional questions no single solution could. It analyzes market shifts using real-time HCP sentiment, optimizes launch strategies with competitive intelligence, and spots opportunities by identifying trends across sales, promotional channels, physician engagement, and forecasts.
It combines our gold standard datasets IQVIA MIDAS®, IQVIA ChannelDynamics®, IQVIA ChannelDynamics® Verbatim, and IQVIA Market Prognosis to deliver deeper tactical insights and strategic recommendations through a natural language conversational interface. Ask a question and get comprehensive answers in near real-time.
TRANSFORMING PHARMA DECISIONS
See how Global Market Insights Agent solves pharma's biggest market intelligence challenges
Optimize Insights Across the Product Lifecycle with Agentic AI
GMI Agent instantly synthesizes millions of these data points to deliver clear AI-powered recommendations, competitive insights, and strategic guidance you can act on immediately.
Early Development: Evaluate Commercial Potential
- Analyze therapeutic landscapes using integrated sales and epidemiology data
Assess historical sales and prescribing trends alongside disease-level patient metrics to understand treatment patterns and unmet patient needs. - Size market opportunities with disease-specific intelligence
Combine patient segmentation and forecasted uptake to quantify commercial potential by disease, geography and molecules up to pack-level granularity. - Identify growth drivers and competitive dynamics across global markets
Break down sales growth into value, volume, and product mix, and anticipate future shifts in competitive intensity and market access. - Assess drug differentiators through HCP perception analysis
Extract HCP sentiment and prescribing intent to evaluate how promotional strategy influences brand perception across channels. - Prioritize pipeline assets using patient trends and treatment insights
Identify evolving therapeutic agents and unmet needs to guide asset prioritization and early-stage investment decisions.
Pre-Launch: Strategic Market Planning
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Identify analogues and assess uptake curves
Identify drug analogues, assess uptake curves and model future uptake scenarios to anticipate competitive pressures. - Adjust pre-launch strategy based on early market signals and forecast shifts
Track changes in promotional behavior and competitive engagement, and align strategy with forecasted market dynamics. - Evaluate message effectiveness and HCP sentiment before launch
Analyze how well promotional messages resonate with HCPs and link sentiment to specific channels and formats. - Assess channel performance of recent launches
Assess channel performance and share of voice (traditional, digital), correlated with sales uptake of recent launches to inform channel strategy. - Optimize channel strategy for upcoming launch
Use insights from recent launch performance to decide optimal channel mix for the upcoming launch.
Launch: Maximize Market Entry
- Monitor own and competitor launches
Monitor global / country-specific new product launch uptake and adapt strategies based on in-market performance. - Monitor promotional activity, share of voice across channels
Assess channel performance across digital and in-person channels, net promoter scores (NPS) and correlate with sales to understand real-world market dynamics. - Evaluate HCPs intention to prescribe
Analyze promotional messages with highest recall amongst HCPs driving intention to prescribe; link sentiment to specific channels and formats to refine messaging. - Adjust launch strategy based on early market signals and forecast shifts
Track changes in promotional behavior and competitive engagement,and align strategy with forecasted market dynamics and uptake scenarios. - Market share evolution
Analyse evolution in market shares since launch based on drug-treated patients by diseases by country.
Post Launch: Continuous Optimization
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Track performance across markets, channels, and competitors
Monitor sales trends, promotional activity, and competitive market shares to evaluate brand performance and identify areas for optimization. - Identify emerging opportunities through pattern recognition
Analyze prescribing behavior, messaging recall, promotional engagement, and uptake trends to uncover new growth areas and evolving market needs. - Generic uptake vs brand erosion
Monitoring uptake of generics post loss of exclusivity (LOE) to redefine promotional and pricing strategies to maintain competitiveness. - Optimize resource allocation with predictive insights
Use historical performance and forecast data to guide investment decisions across geographies, channels, and customer segments. - Evaluate brand health using integrated performance and perception metrics
Combine sales data, promotional reach, and HCP sentiment to assess brand strength and guide ongoing engagement strategies.
Ask anything. Understand everything.
GMI Agent instantly synthesizes millions of these data points to deliver clear recommendations, competitive insights, and strategic guidance you can act on immediately.
Frequently Asked Questions About GMI Agent
Unlike basic AI that simply retrieves data, GMI Agent actively analyzes data to generate insights across the integrated data platform covering gold-standard IQVIA assets. It identifies patterns and connections that could take analysts weeks or even months. Think of it as having a team of expert analysts who never sleep, speak your language, and connect dots across sales, HCP message recall, channel performance, and market forecasts simultaneously.
GMI Agent accelerates every stage of commercialization through unified intelligence. For pre-launch, it identifies unmet needs, assesses market readiness across 95 countries and provides market forecasts. During launch, it monitors HCP sentiment and promotional effectiveness to optimize messaging and channel mix. Post-launch, it continuously tracks performance, identifies emerging opportunities, and can provide strategic inputs.
By connecting MIDAS sales data, ChannelDynamics promotional insights, ChannelDynamics Verbatim HCP feedback, and Market Prognosis forecasts in one platform, teams get answers in minutes that traditionally take weeks or even months—enabling faster, more confident decisions across product performance, positioning, and market expansion.
Everyone from C-suite executives to brand managers, market access teams to sales operations. Regional managers can track local market dynamics, medical affairs can monitor HCP sentiment, and commercial teams can optimize channel strategies—all through simple questions in natural language. We've democratized advanced analytics without compromising sophistication. No coding, no complex queries, no waiting for analyst reports. This universal access ensures aligned decision-making across your entire organization.
- "Which competitors are gaining share in emerging diabetes markets and what messages are resonating the most with HCPs?"
- "How is HCP sentiment about my respiratory portfolio affecting market share trends across EU5?"
- "If we delay Japan launch by 6 months, how will that impact our competitive position and 5-year forecast?"
- "Where are we losing share of voice to competitors and what's the projected impact on market share?"
Companies begin seeing ROI almost immediately with the ready-to-deploy GMI Agent. It transforms multi-market analysis from a three-week process into a task completed in minutes—delivering instant time and cost savings. With no development or hosting costs, it accelerates AI adoption across business users and drives faster returns on AI investments. Its extensible architecture integrates seamlessly with any agent ecosystem, eliminating the need for multi-year capability builds. By unifying platforms, preventing strategic missteps, and optimizing resource allocation, GMI Agent empowers teams to focus on high-impact strategic initiatives. The value compounds quickly—and continues to grow.
With ready-to-deploy GMI Agent, you can gain a head start on several dimensions that transforms multi-market analysis from a three-week process into a task completed in minutes—delivering instant time and cost savings. With no development or hosting costs, it accelerates AI adoption across all business users and drives faster returns on AI investments. Its extensible architecture integrates seamlessly with any agent ecosystem, eliminating the need for multi-year capability builds. By unifying platforms, preventing strategic missteps, and optimizing resource allocation, GMI Agent empowers teams to focus on high-impact strategic initiatives. The value compounds quickly—and continues to grow.
GMI Agent builds on IQVIA’s validated, gold-standard data sources—trusted by the healthcare industry for decades. It applies healthcare-grade AI to add intelligence layers without compromising accuracy, ensuring all insights are traceable to source data. This approach maintains the integrity of foundational datasets while enabling faster, smarter decision-making.