International expansion is one of the biggest growth opportunities in consumer health—but it’s also one of the most difficult to execute well. Many brands successfully enter new markets, but struggle to deliver meaningful growth due to fragmented strategies and inconsistent commercial execution.

The brands that outperform take a different approach. They simplify how they operate, connect decisions across the lifecycle, and balance global strategy with local execution—unlocking faster, more scalable and more sustainable growth across markets.

Key discussions you won’t want to miss:

• How to unlock international growth beyond saturated domestic markets
  identifying high-potential regions and whitespace opportunities where brands can drive incremental revenue
• Why global strategy must be translated, not replicated across markets
  balancing brand consistency with local consumer behaviour, regulatory requirements and retail dynamics
• What successful brand expansion looks like in practice
  using real-world case studies to show how brands scale globally while maintaining local relevance
• How to reduce complexity and accelerate market entry
  simplifying fragmented operating models through integrated, end-to-end commercial approaches
• How to build scalable growth through pilot-and-scale models
  validating demand early and expanding with confidence using test-and-learn strategies
• How to optimise HCP engagement for commercial impact
  combining face-to-face engagement with omnichannel execution to drive recommendations and growth
• How omnichannel execution drives consumer health performance
  aligning e-commerce, pharmacy and retail strategies to reach consumers effectively across markets