IQVIA’s integrated alerts solution is the first and only to combine clinical activity with a healthcare provider’s (HCP) digital research behavior, providing the most complete picture of where an HCP is in their treatment decision journey.
This solution combines IQVIA Field Alerts with IQVIA’s Audience Identity Manager® XR (AIM XR) technology.
The Field Alerts capability applies AI to IQVIA’s robust anonymized patient data (IQVIA OneKey®, IQVIA Xponent®, medical and Pharmacy claims), enabling analysis of complex patient journey interactions. When combined with the medical research behavioral insights of AIM XR, you gain unparalleled insight and visibility into HCP research activity, accessing exclusive deterministic behavioral insights on approximately 94% of US physicians and covering activity for over 1.4 million HCPs across more than 5,800 medical websites.
This complete picture of an HCP enables you to proactively reach the right providers with the right engagement at the most appropriate time.