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Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
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"Words Matter: Use Sentiment Analysis to Understand and Improve the Patient Experience
READ MOREJoin our webinar, “Next Best Scientific Action: The Propellent for Medical Omnichannel Engagement,” to explore how medical and scientific affairs can leverage omnichannel engagement to communicate the clinical value of innovative treatments. Learn from real-life case studies and discover how NBSA can orchestrate sustainable and effective OC engagement.
Key Insights:
- Omnichannel engagement is as relevant to medical and scientific affairs as it is for commercial and promotional purposes.
- Although the goals and measurable impact are different from commercial, medical engagement can still be measured when planned and executed with defined impact in mind.
- NBSA is the orchestrator to ensure that omnichannel engagement for medical is effectively implemented.
Speakers:
Antonio Pregueiro
Practice Lead and VP New Offerings, IQVIA
Aleks Ilic
Practice Leader and VP Offerings, IQVIA
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