PATIENT MARKETING SOLUTIONS FOR HEALTH SYSTEMS

Connect patient marketing to service line growth.

IQVIA pairs healthcare-specific data, marketing solutions, and digital agency services so you can grow profitable patient volume in your priority service lines.
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PATIENT MARKETING

Are you reaching the right patients with marketing?

IQVIA connects healthcare data to decisions and full-channel activation, allowing you to invest in campaigns where clinical demand is visible. Prioritize the right service lines, audiences, and geographies to drive patient acquisition and brand growth.
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Which channels bring patients through the door?

IQVIA connects consumer marketing strategy, activation decisions, and performance measurement so you can see which campaigns produce appointments and reach the patients most likely to seek care in your priority service lines.

Digital Advertising

Digital Advertising

Reach new patients in your priority markets using paid search, programmatic display, and paid social managed and optimized by healthcare experts.

Healthcare SEO

Healthcare SEO

Use SEO-led content to keep your service line pages more visible, discoverable, and aligned with how patients search for care at every step of their journey.

Measurement and Analytics

Measurement and Analytics

Unify channel, site, and appointment data in privacy-safe, stakeholder-ready dashboards that connect spend to outcomes to demonstrate marketing ROI.

Marketing Automation and Email

Marketing Automation and Email

Move patients from interest to appointment with optimized email, SMS, and chatbot journeys, so they see relevant personalized messages at the right moment.

AI Search

70+ years

of healthcare data experience, partnering with more than 100 health systems including 17 of the top 20 U.S. News-ranked hospitals and health systems.

$25M+

in paid media managed annually for health systems.

25+

service lines and hundreds of specialty campaigns supported.

BENEFITS

Profitable volume in the service lines you choose.

Targeted, precise consumer marketing grows priority service lines, lowers patient acquisition costs, and keeps your brand visible as search changes. Your leadership gets a clear line from spend to volume, and your team gets accountable specialists.
Patient-centric campaigns grew breast cancer surgical volume.
Penn Medicine set out to grow breast cancer surgical volume in a competitive market where many patients had no clear provider preference, but were making emotional, high-stakes decisions around their care. Earning patients’ trust early in their journey was critical. With limited patient access, Penn Medicine relied on IQVIA’s healthcare marketing expertise to drive demand and readiness to act.
READ THE CASE STUDY
Our account team is highly engaged, bringing forward trends and optimizations for us to consider and ensuring best results for our campaigns.
[The team] excels as strategic partners, consistently offering valuable insights that align well with our goals. The reporting is comprehensive and provides a clear view of our campaign performance.
Executive Director
Marketing and Brand Strategy, Roper St. Francis Healthcare
Senior Manager
Marketing UCLA Health
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Ready to grow your priority service lines?
Share your goals and priorities, and our team of specialists will offer proven solutions rooted in the industry's largest healthcare data library and decades of experience supporting health systems.
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A sustainable OB/GYN pipeline grew delivery volume.

Situation

Roper St. Francis Healthcare wanted to grow delivery volume at its Charleston hospitals, where women's health is the entry point to lifelong patient care.

Challenge

An audience of women 15 and older grew 8% in the market while deliveries fell 4%, yet longstanding local competitors were already advertising in Charleston.

Solution

Women audiences were segmented by life stage and intent, with multichannel activation aligned to patient behavior and messaging tailored to each segment’s needs.

Results

570 OB/GYN appointments generated, with a 27% rise in new OB/GYN patient visits and a 3% increase in deliveries across two hospitals.

LEARN MORE ABOUT PATIENT MARKETING

See our latest on patient marketing

WHITE PAPER

How is your paid search agency performing?

Ten signs a health system paid search program is leaking budget, and which gaps and opportunities to address first.
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How do you grow service lines in a privacy-first world?

A precision playbook for service line growth in a privacy-first world, from audience targeting to measurement.
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Are you visible in AI search results?

Secure your spot in AI citations with tailored, intent-first content and measure for impact from impression to scheduled visits.

Precision marketing that patients notice
See how precision marketing turns patient expectations for personalized, coordinated care into appointments and lasting health system loyalty.
ACCESS THE ARTICLE
Patient marketing insights for health systems
Fact sheets, case studies, and articles on healthcare SEO, paid media, AI search, marketing automation, and measurement.
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Frequently Asked Questions

Answers to common questions about patient marketing and service line growth.

Start by identifying the service lines where demand, access, and capacity align with your health system’s growth objectives. IQVIA can then optimize your site’s content to improve search visibility. We also run paid search to capture high-intent patients, programmatic and social to increase awareness, and automation to nurture future and current patients.
An effective healthcare SEO program covers areas such as technical SEO audits and optimization, SEO-led content strategy, keyword and competitor analysis, and performance monitoring and reporting. See how a pediatric system secured its SEO foundation to provide patients with critical care information.
IQVIA optimizes healthcare paid search and programmatic display against patient acquisition cost and service line contribution margin. Campaigns are structured by service line, patient intent, and geography, and reporting allows you to see the impact of the full funnel on patient behavior to guide future investment.
A patient engagement campaign offers value when segmentation reflects service line, lifecycle stage, and behavior. See how Roper St. Francis Healthcare used audience trends to refine their marketing approach, engaging patients with relevant information at various stages of their healthcare journey.
A traditional media mix reaches broad demographics whereas a data-backed patient marketing strategy uses clinical and consumer signals to reach patients with a real, near-term care need. Messaging remains aligned to the service line journey, creating a stronger, precision-driven patient marketing experience.
Look for specialized healthcare expertise, full-channel capability across SEO, paid media, AI search expertise, automation and analytics, and access to healthcare data that informs performance-based optimization. See where to start your campaign audit and which factors play into successful paid search campaigns.
Leakage often looks like lapsed follow-ups, uncaptured referrals, or patients lost between visits. Healthcare marketing automation addresses leakage with reactivation programs, behavioral triggers, and service line segmentation across email, SMS, and digital advertising, supporting patient retention and continuity.
Appointment-ready patients search for care using specific keywords. Healthcare local SEO puts your locations, providers, and service lines in those results, shortening the path from intent to booked visits. See how IQVIA used intent-driven marketing to increase call volume by 58% at a pediatric health system.
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