Grow your brand, now and through patent expiry
Commercial pharma leaders are looking to maximize brand performance and reduce time to insight to drive better healthcare professional (HCP) engagement and, ultimately, deliver a differentiating customer experience beyond the product.
Learning Objectives:
Matthew Smith
Senior Principal, Consulting Services,
IQVIA
Kelly Peters
Vice President, Marketing Center of Excellence,
IQVIA
Andrew Burkus
Senior Principal, Client Success, Omnichannel Marketing,
IQVIA
Kristen Winters
Director, Pharma Digital Enablement
IQVIA