Case Study
Predictive typing tool for segmenting hospital accounts in India
Feb 17, 2023

~50% of the private hospitals industry (~24000 hospitals) in India are mini hospitals/nursing homes with <50 beds in their facility. While most of these mini hospitals employ low-cost medical devices/consumables, some targeted segments in this band of aspiring mini hospitals/nursing homes can hold immense untapped business potential for leading Medical Device marketers. Read our case study to learn about how IQVIA MedTech team built & developed an innovative, predictive & tactical excel-based typing tool which processes & indicates the business potential category of each identified mini hospital/nursing home to the user.

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