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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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"Global Trends in R&D 2024

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Unlock your potential to drive healthcare forward

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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.

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Case Study
Optimizing Pharmaceutical Sales Force Effectiveness
Identifying the right HCPs and patients produced a 5x greater rate of treatment transition vs previous methods
Nov 03, 2022
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In this case study, IQVIA used AI and Machine Learning (ML) to correctly identify more eligible patients and precisely targeted HCPs for our client's biologic treatment.

IQVIA’s accuracy in identifying patients and physicians, accelerated our client’s commercial success, dramatically improving the switch rate to their specialty drug treatment. In addition, precision HCP alerts enabled our client's sales team to focus their efforts on the right physicians at the right time, raising sales force effectiveness.

Documented Success:

  • Twice as many potential patients identified per month with IQVIA's targeting over previous employed methods
  • 20% increase in patients transitioning to new drug treatments than previously obtained
  • 5x greater rate of treatment transition for IQVIA AIML-identified patients’ vs previous methods
  • A dramatic improvement in sales force efficiency and effectiveness as reported by the client

Have questions? Want a demonstration?

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Just send us a message and we'll connect you to a dedicated expert who you can give you a demonstration, customized to your goals and needs.

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Related solutions

Commercialization

Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.

HCP Targeting and Segmentation

Use predictive analytics and machine learning to identify providers most likely to prescribe your brand, and see ways to cut through the noise.

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