Sr. Director & General Manager, Concentrics Research, an IQVIA Business
Director, Operations, Concentrics Research, an IQVIA Business
Chief Client Officer, Idea Evolver
Chief Executive Officer, Idea Evolver
Associate Director, Global Marketing, IQVIA Consumer Health
Rx to OTC switch remains one of the most strategically important growth levers in consumer health—but the rules of engagement are evolving. As consumer self care behaviours accelerate and healthcare system pressures intensify, the FDA’s Additional Condition for Nonprescription Use (ACNU) framework is redefining how prescription products can transition to OTC access.
In this on demand webinar, IQVIA Consumer Health and industry experts from Idea Evolver explore how ACNU is reshaping Rx to OTC regulatory strategy in the United States—enabling more ambitious switch candidates, expanding consumer access, and setting new expectations for evidence generation, digital enablement, and commercial execution. Discover how leading organisations are navigating this new switch environment to unlock sustainable growth and maximise the value of their portfolios.
Key discussions you won’t want to miss:
See key webinar timecodes below:
Ready to accelerate Rx‑to‑OTC switch success in the U.S.?
Connect with our experts to understand how ACNU can unlock new regulatory pathways, expand access, and drive growth.
Delivering a successful Rx to OTC switch requires an integrated approach across regulatory strategy, evidence generation, and real world implementation. Explore how IQVIA supports programmes end to end—from concept and study design through to approval—combining real world evidence, digital health solutions, and global expertise to drive successful outcomes.
Scenarios on how foundation models and AI agents could transform discovery, trust and commerce
How evidence-led consumer surveys are reshaping health product claims.
Shape the future of consumer health.
Compelling claims to capture the minds of consumers
Navigate regulatory pathways with confidence
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