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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Medical Device and Diagnostic Solutions

Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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Medical Device and Diagnostic Solutions
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For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.

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A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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"Top Issues for Pharma to Watch in 2022 and 2023

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WHITE PAPER
Customer Segmentation Approaches for the MedTech Industry
How to blend attitudinal and behavioral data to build highly targeted and impactful marketing strategies
May 05, 2023

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Many MedTech firms have begun investing in customer segmentation, but it can be a daunting process due to the complexity of the market and the type and volume of data that exists. This white paper offers an overview of the breadth of possibilities that exist to perform customer segmentation and shares real-world examples of how companies are collaborating with IQVIA MedTech to develop customer segmentation strategies.

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