Case Study
Precise HCP Segmentation Raised Patient Identification 16x
See how an IQVIA AI-powered predictive model improved patient identification by 16x while finding high value physicians
Apr 21, 2023

Accelerate commercial success in ways that were never possible before with IQVIA's leading Real World Data (RWD) assets, artificial intelligence (AI) and machine learning (ML) algorithms.

This client case study shows how IQVIA has leveraged our ML and AI capabilities to help our healthcare clients find the right patients, the right HCPs, and develop patient journey insights with precision and speed.

Important Case Study Outcomes:

 Our AI-powered modelling helped achieved results like these:

  • A predictive model that improved patient identification by 16x
  • Shortened time to diagnosis for patients with an under-diagnosed disorder
  • Precise HCP segmentation finding high value physicians

How AI-Powered Modeling Drives Unmatched Success 

In many cases, what AI/ML is able to do is categorically different than other methods, for example, spotting patients who may be at risk for certain conditions before those conditions are clinically evident. In others, what AI/ML can do is more a matter of degree – advanced healthcare analytics platforms can process patient data in larger volumes and with a precision speeding time to insight.

Transform Your Results - We Can Show You How

Find out how IQVIA AI-powered modeling can transform your results by speaking with an IQVIA AI expert. You can also see other available AI case studies demonstrating how you can improve patient identification and HCP targeting and segmentation.

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Tell us a little about your business needs and we'll connect you with a dedicated expert who can share more about our product solutions and answer any questions you have.

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