Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MORE
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MORE
"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLES
Cracking the Code: Unlocking Global Category Success in Consumer Health
Unlock the potential for growth in the Consumer Healthcare market. In this 1-hour webinar, our team reveals the latest data and trends, offering practical guidance and an in-depth case study on digestive health. Learn how to convert insights into strategies that meet retailer goals and enhance category performance.
Key Discussions You Won’t Want to Miss:
See video timecodes below:
00:00:48 – Webinar Introduction.
Matt Stewart opens the webinar by introducing our speakers.
00:03:16 – Global Market Environment.
Bryan Greenway's analysis of the global market environment and category-level trends.
00:04:50 – Value Growth in Categories.
Discussion on value growth in various categories, with a focus on digestive health and skin treatments.
00:05:37 – Regional Trends.
Examination of regional and sub-regional trends, highlighting volume growth in Western Europe and Latin America.
00:07:50 – EMEA Market Evolution.
Analysis of the EMEA region's market evolution over the last five years.
00:11:20 – Digestive Health Showing Consistent Growth.
Digestive Health volume growth has been consistent overtime.
00:14:12 – Transforming Data into Insights
Michaela Jarvis on transforming data into actionable insights to drive business growth.
00:16:06 – Uncovering Behaviour Changes for Growth.
The importance of having a deep assessment and understanding of the category dynamics to create tailored strategies across channels.
00:23:38 – Case Study – Movicol from Norgine
Real-world example of Movicol, illustrating how businesses can overcome barriers and thrive in the consumer health market.
00:40:10 – Credible Information for Taboo Categories.
Tracy James on normalising the category of constipation and engaging consumers effectively and how can e-commerce play a role in educations and guiding customers.
00:44:33 – Q&A.
Our panel answer some audience questions.
You can download the presentation here.
If you have a request for a proposal in any area discussed during this webinar, please click the “CONTACT US” button floating on this page to make an enquiry.
Shape the future of consumer health.
Illuminate a path to consumer health success
Unique launch strategies to make your products shine
