Case Study
From Insight to Action: IQVIA Peer Expert Leads to Significant Cost-Savings in MSL Planning
A biotech company preparing for its first product launch leveraged IQVIA's Peer Learning Insights to reduce costs and enhance Key Opinion Leader (KOL) engagement efficiency.
Aug 12, 2025
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Utilizing the full capabilities of its Expert Ecosystem platform to uncover and profile high-impact KOLs, this client engaged IQVIA for access to the Peer Expert dataset, resulting in significant cost-savings in MSL planning.

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