Join us in our launch webinar series, where we will explore how global pharmaceutical companies can achieve launch success by leveraging the increasingly critical digital channels for health care professional (HCP) to drive behavioral insights and precision activation.
In this session, we will review effective practices on how to uncover the right HCPs in global markets – US as well as key global markets and beyond – and how to understand key personas and unmet needs to engage, reach, and activate HCPs via digital channels for your disease areas and brands.
The session will focus on understanding HCP digital activity and behaviors as an important complement for HCP prioritization, content activation strategies and successful use of digital channels to maximize reach and improve omnichannel tactics to achieve an effective launch.
From this webinar you will learn:
Cristin Liberatore, Sr. Director, Commercial Strategy, IQVIA Digital
Geraldine John, Insights & Omnichannel Activation Lead, SEA & RHQ APAC, IQVIA
Vineet Purwar, Principal, IQVIA Global Launch Excellence
Discover proven strategies and insights refined over more than 5,000 launches around the world.
.svg){kind=icon}
