MARKET ACCESS AND PATIENT ACTIVATION (MAPA)

Giving Patients
Better Access To Innovative treatments

We believe that we can unlock maximal value working as your trusted strategic partner, supporting you at every step of your market access and patient activation journey, from strategy to delivery.

Working with a single team that become experts in your asset leads to efficiency, cost-effectiveness, and connectivity that can otherwise be lost when working with multiple partners.

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Locations United Kingdom Solutions Life Sciences Industry Solutions Market Access and Patient Activation
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Making Market Access Real

Keep up to date on the latest topics, discussions and key industry insights from our IQVIA MAPA team.

Launch Excellence: Driving Access and Innovation in the NHS

This session focuses on how pharmaceutical companies can better align with the NHS to ensure successful product launches. It introduces the three core pillars of Launch Excellence.

Population Health and the Role of Life Sciences

Population Health and the role of Life Sciences can play in effective collaboration with the NHS with Dr Matt Kearney OBE, CEO, Into-Action. Health, Founder CVDACTION, CVDPREVENT and Proactive Care Frameworks and Adam Chapman, Head of Population Health, AstraZeneca.

Navigating Rare Disease Policy Landscape

The shift from sickness to prevention, especially in the context of early diagnosis and treatment, can have a significant impact on patients, families, and healthcare systems. As we navigate these changes, it's crucial that rare diseases are not forgotten and are included in the broader healthcare discussions. Looking forward to seeing how we can continue to advocate for rare diseases in the evolving healthcare landscape.

Meet Our Team

Paul Simpson - Head of Patient & Market Access, IQVIA UK


Paul provides leadership to the Patient & Market Access group to ensure effective and consistent implementation of projects across the UK. Paul has been with IQVIA for over 15 years, holding senior roles in both Business Development and Operations across Europe and the US.
Stephen Jowett - Senior Director, Healthcare Consulting, IQVIA UK

Stephen leads IQVIA’s consulting teams that encompass Market Access, Pathway Transformation and Patient Pathway Analytics with a particular focus on enabling collaboration between the NHS and the life sciences industry.
Jim Mcardle - Strategy Lead, Patient Services, IQVIA UK

Jim is the Senior Director responsible for strategy and growth within Interface Clinical Services, as well as oversight and leadership of IQVIA CSMS UK Business Development Team.
Steve How - UK Solution Lead, IQVIA UK

Steve is passionate about solving Lifescience business problems and getting stuff done. Solution Delivery encompasses the overall technical vision for a specific solution to a business problem, from design, specification, and management of the solution
Leontia Gribben - Director of Nursing Services, IQVIA UK

Leontia has executive oversight and accountability for all our nursing teams in the UK&I. She is an NMC Registered Nurse with an exemplary record of achievement in successfully delivering Patient Support projects over 25 years with IQVIA.
Steven Ferguson - Principal, Head of Strategic Market Access, IQVIA UK

Steven heads up IQVIA’s Strategic Market Access function and brings extensive industry experience after 25 years in the pharma industry, most recently from Merck where he led on market access projects.
Robin Price - Director, Head of Field Market Access, IQVIA UK

With over 30 years’ industry experience, Robin has an in-depth understanding of the UK’s complex NHS environment and a strong track record of project management, development and implementation.

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Explore our Resources

Video
From Analogue to Digital: A new era for Digital Transformation in the NHS

Explore the shift from analogue to digital, unpacking its impact across healthcare delivery
Video
Launch Excellence: How IQVIA can support Life Sciences

Learn how IQVIA can help Life Science companies hyper accelerate their launches
Video
Population Health Management and the Impact on Industry

Learn about the importance of data-driven decision making and prevention in healthcare
Blog
Field Safety Corrective Action in the MedTech industry

Addressing the growing complexity of field safety actions in a global MedTech market
Video
Partnering with the NHS to identify high-risk patients and deliver timely, remote, pharmacist-led COPD reviews
Video
The future of MedTech

Explore the future of the MedTech industry
Video
IQVIA Commercial Engagement Solutions

Explore how to maximise interactions with the NHS
Fact Sheet
IQVIA Field Market Access Services

Effective health system engagement when and where you need it
Fact Sheet
IQVIA Market Access and Patient Activation (MAPA)

Preparing the UK healthcare system to implement the successful adoption of innovative solutions
Article
How VPAG Chapter 3 will Reshape the UK Pharma Landscape

Improving the visibility of patient support programmes
Blog
Accelerating innovation across the healthcare system
By: Jim McArdle
Video
Accelerating innovation across the healthcare system

With Richard Stubbs, Health Innovation Network, Clare Woolland, Closed Loop Medicine

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