COMMERCIAL ANALYTCS & CONSULTING

Precision insights for improved commercial effectiveness

Generate accurate and actionable results from your data with thought-provoking insights. Accelerate growth with fact-based decision making.

IQVIA Commercial Analytics & Consulting delivers better processes, business outcomes and commercial results through innovation, analytics and technology. 

Gain confidence with deeper insights to accelerate innovation

Life science companies require rapid access to key insights to maximize commercial success.

Leverage the latest innovation in advanced analytics in a flexible and scalable manner, combining subject matter expertise and supporting AI and machine learning technology.

Empower your teams with the right information at the right time for faster, more confident decision making.

Specialty Analytics & Consulting

Research-backed strategy, outstanding launch

Launch excellence has become a rare achievement. A successful launch strategy requires unprecedented data, advanced analytics, domain expertise and innovative technology. Gain the support you need from clinical development through post-launch optimization.

IQVIA is an end-to-end strategic partner for launch planning, execution and monitoring. Maximize your success rate by ensuring consistency of best practices and leverage community-based knowledge sharing to achieve launch excellence for your brand.

Focused approach, optimized value

Established brands represent the majority of portfolios across pharma’s global affiliates that are often neglected, with revenue and profit growth untapped. In the coming period, pharma should witness a complete transformation as exclusivity rights to 569 medications valued at $278 billion (2022 sales) are set to expire by 2029/2030.

IQVIA Established Brands Optimization helps to determine the best course of action to revitalize your brand profitability and growth in late commercial phases. Gain a clear and confident approach for established brand optimization and unlock brand potential.

Harmonized data, cancer insights

Unravel the complexities of cancer treatment with patient-level data-driven solutions.

Our mission is to advance the fight against cancer by providing real-world clinical insights and data-driven solutions to Life Sciences companies, cancer researchers, and healthcare professionals.

IQVIA Global Oncology Intelligence provides you with the latest insights on cancer treatments, market dynamics, and clinical practice to make informed decisions. Access harmonized data and treatment insights to understand global trends in cancer care and stay ahead of the competition.

Tech Analytics

Integrated insights, competitive edge

IQVIA Orchestrated Analytics serves as a dynamic catalyst for brand elevation, merging a personalized approach with an omnichannel orchestration engine to harness a comprehensive spectrum of commercial applications.

Designed to optimize brand launches, maintain competitiveness, and foster personalized engagement, Orchestrated Analytics provides actionable insights for better decision-making. With the support of unparalleled data and infrastructure, Orchestrated Analytics empowers your teams to drive commercial execution and maximize ROI.

Discover high-opportunity HCPs and patients

95X

more undiagnosed patients for ultra-rare diseases identified with IQVIA predictive modeling

500%

greater rate of transition to client’s treatment when predicted by IQVIA models

86%

of uncontrolled asthma patients accurately predicted with 30% greater precision with IQVIA models

Reach HCPs in "real-time" before a treatment decision occurs

35%

Rx uplift with IQVIA predictive modelling and automated alerts

27%

increase in brand conversions for triggered HCPs versus non-triggered HCPs

2.5x

more target healthcare providers when supplementing claims-based alerts with AIM XR

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Explore IQVIA Commercial Analytics & Consulting Solutions
Contact us to learn more about commercial analytics & consulting solutions to gain confident decision making with deeper insights and accelerate innovation.

CUSTOMER STORY

IQVIA’s Alerts program reduced sales representatives’ lead to engagement time from 5 weeks to 48 hours

See how a large pharma client leveraged rapid triggers for their sales representatives to accelerate early adopter identification and propel the launch of a novel antipsychotic.

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