Life sciences and pharmaceutical companies are facing ever-increasing analytical challenges caused by the growing volume and diversity of available data, complex technology ecosystems and diversity of stakeholders requiring timely insights - all at a time when resources are being squeezed. Enabling fit-for-purpose Business Intelligence (BI) solutions is costly and time-consuming, and generic tools are even more challenging to configure to meet the highly-specialized needs of life sciences.
IQVIA Performance Management and Insights (PM&I) provide purpose-built life sciences BI solutions that support better decision-making for executives, multi-disciplinary brand and launch teams and field forces in all types and sizes of life science organizations. Based on our deep understanding of the data, advanced analytics and transformative technology, IQVIA PM&I solutions offer out-of-the-box functionality that meets role-specific decision support needs. And because the solutions are built in the cloud, they are flexible, scalable and responsive to ever-changing information and analytics needs.
PM&I offerings are a suite of end-to-end configurable solutions that support the decision needs of a diverse set of user personas and enable the organization with enterprise-wide KPIs. IQVIA customers benefit from a modular approach that allows them to prioritize investments to address the most pressing capability gaps, reduce risk and increase speed of insights. PM&I solutions provide a robust early warning system that helps you correct course to provide better outcomes.
IQVIA Social Media Intelligence conducts in-depth social listening using a blend of an AI-based patient intelligence platform and human ingenuity. Our deep healthcare expertise combined with our built-in adverse event reporting helps pharmaceutical and consumer health clients derive actionable insights in near real-time that can be utilized to make effective commercial decisions across the drug lifecycle.
Track social media mentions and sentiment around your brand and your competition, monitor healthcare industry trends, early detect risk signals, identify patient engagement opportunities, and gain a better understanding of the patient journey.
Measure the effectiveness of your digital presence to inform your strategy and commercialize your products effectively.