The COVID-19 pandemic has created complex challenges across the commercial continuum. Brands are experiencing launch delays, access barriers, demand and supply disruption, salesforce adjustment, and suspended in-person promotion.
Understanding how stakeholders are impacted will help brands address changing needs by identifying the best short-term and longer term strategies and tactics. Some stakeholder challenges include:
The global COVID-19 pandemic is affecting all stakeholders, whether pharma, payer, provider or patient. These weekly IQVIA newsletters highlight insights to better understand the overall impact.
Through the IQVIA CORE, we will continue to move healthcare forward with Data, Advanced Analytics, Technology and Domain Expertise. These capabilities empower you to make quick, precise decisions. And help you plan for the future.
…the longer-term implications [of COVID-19] for healthcare systems and for our industry are here already and they need to be planned for
Vice President, European Marketing & Thought Leadership
Discover actionable brand insights at the intersection of market research and advanced analytics.
Be proactive about growing your brand using the latest in data, analytics, and domain expertise.
Identify the potential and reality of promotional channels with analytics-driven insights, so you can build confidence and optimize investments.
Use predictive analytics and machine learning to identify providers most likely to prescribe your brand, and see ways to cut through the noise.
We have mobilized our expertise and our capabilities to ensure healthcare around the world has the information, resources and insights it needs to proactively address the impact of COVID-19.
Learn more about our perspective on the pandemic.