Real World Evidence. Real Confidence. Real Results.

Our Primary Data Collection team designs and delivers tailored, non-interventional studies to generate high-quality real-world evidence where existing data is not sufficient. By collecting data directly from clinical sites, medical records, and patients, we help address targeted research questions and support evidence generation across the full asset lifecycle.

We tailor each study to the specific research question, combining prospective and retrospective approaches where needed to deliver meaningful, decision-ready evidence.

Capabilities include:

• Study design and feasibility assessment
• Ethics and regulatory submissions
• Site set-up, management, and data collection
• Data analysis and reporting

Example applications:

• Understanding real-world treatment outcomes
• Capturing clinical practice and patient journeys
• Supporting evidence generation for regulatory and publication needs

Our Oncology and Precision Medicine team generates real-world evidence to inform patient care, support access, and improve outcomes. In an evolving landscape of targeted therapies, we combine genomic, clinical, and real-world data to deliver insights that support decision-making across the treatment pathway.

Capabilities include:

• Real-world evidence generation in oncology and precision medicine
• Integration of clinical, genomic, and outcomes data
• Study design tailored to targeted therapies and patient populations
• Insights to support treatment, access, and decision-making

We go beyond the immediate research question to understand how insights will be used, enabling us to tailor each study to deliver meaningful, decision-ready evidence at the right time and place.

Example applications:

• Supporting evidence generation in targeted oncology populations
• Leveraging genomic and real-world data to inform treatment strategies
• Generating insights to improve patient outcomes and access

Our Database Studies team delivers real-world evidence using established healthcare data sources, including electronic medical records, claims data, and existing registries. By leveraging rich real-world datasets, we help clients answer critical research questions efficiently and at scale, supporting decision-making across the product lifecycle. This includes working with emerging Secure Data Environments (SDEs), enabling secure, scalable access to UK healthcare data.

Capabilities include: 

• Data landscaping and database selection
• Study design and feasibility assessment
• Ethics and regulatory support
• Statistical analysis and reporting

We combine access to proprietary IQVIA datasets with external data partnerships to identify the most appropriate data source and design studies tailored to each research question.

Example applications:

• Understanding disease prevalence and patient populations
• Evaluating treatment patterns and outcomes
• Identifying unmet need and inequalities in care
• Supporting drug safety and risk management studies

We partner with organisations across the UK healthcare ecosystem, including pharmaceutical, biotech and medtech companies, NHS organisations, government bodies, and charities.

Our experience spans a wide range of stakeholders, enabling us to understand different perspectives and tailor solutions accordingly.

Whatever the research question or evidence need, we combine data, methodology and expertise to support strategy, evidence planning, and decision-making across the UK health system.