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Gartner CRM Report - Executive Brief
Aug 22, 2023
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Demand for a better customer experience is driving advanced CRM capabilities

In the 2022 Gartner® Market Guide for CRM in Life Sciences, Gartner VP Analyst Animesh Gandhi surveyed the current CRM market, identifying key successes and the critical functionality required to drive business effectiveness and agility. This Executive Brief explores the five Key Findings from the Market Guide that companies should consider when evaluating a CRM platform to drive commercial success on a new playing field.

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