Post-pandemic Medical Affairs: Roles, internal and external engagement and HCP perspectives and preferences in channel and content
The role of Medical Affairs has changed significantly from a primarily reactive, service lead function to one which plays a highly strategic role and bridges between functions internally and across stakeholders externally. This webinar will discuss how Medical affairs supports successful launch and got to market programmes.
In addition, we will also be sharing results of a unique primary research survey with a range of Specialists in the US, UK, Germany, France, Italy and Spain on how their engagement with Medical Affairs has changed since the Pandemic, the channels they now prefer Medical Affairs to engage on and the content they expect Medical Affairs to support them with.
When patient centricity meets healthcare system impact.
Creating internal value along the lifecycle through unique insights and relationships
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