Webinar
Enhancing engagement with HCPs and consumers through social and programmatic advertising
calendar

January 25, 2023

Calendar
clock

3:00pm - 4:00pm

GMT

Register

View all IQVIA events

Marketing activations with HCPs and consumers are governed by specific local requirements that create complexity for commercial life sciences teams. Recently, the combined breadth and increasing prevalence of new digital channels for engaging with these stakeholders has created an imperative to shift toward more digital outreach. Research shows that this outreach is most effective when backed by data-driven, contextual strategies and campaigns.

In this session, IQVIA experts will share insights on how our Programmatic Marketing Services enable organizations to automate and scale these efforts, backed by the world's largest and most comprehensive source of HCP attribute, preference, and behavior data, OneKey. They will explain how IQVIA's content customization capabilities and expertise in local healthcare systems enables us to deploy relevant, compliant, and differentiated content in support of clients' business objectives.

Speaker

Yannick Lafortune
Associate Product & Strategy Director

Rui Gaspar
Senior Consultant, OneKey Global Marketing Services

Contact Us