Redefine rapid recruitment and optimal retention

Accelerate patient enrollment with IQVIA's Site Enrollment & Engagement Leads—trusted site-level ambassadors who extend site capacity, strengthen recruitment execution, and improve enrollment performance.

• Accelerate enrollment through hands on execution - From chart review and prescreening to referral outreach and patient pathway mapping, Site Enrollment & Engagement Leads actively identify and engage patients to help keep studies on track and enrollment moving forward.
• Reduce site burden and improve performance - By managing time-intensive recruitment and patient engagement activities, Site Enrollment & Engagement Leads enable site teams to focus on clinical delivery while maintaining momentum and minimizing delays.
• Deliver consistent results with local expertise - In-market Site Enrollment & Engagement Leads bring regional knowledge of patient pathways, regulatory requirements, and referral networks. They adapt recruitment strategies to the unique needs of each site, improving efficiency, predictability, and study performance across global programs.

IQVIA helps sponsors improve representation in clinical trials by engaging participants who reflect the populations affected by disease. Leveraging real-world data, advanced analytics, and deep operational expertise, we design and execute recruitment strategies that expand access, support more representative enrollment, and strengthen the evidence generated through clinical research.

We develop targeted approaches to reach underserved and hard-to-reach populations, including geographically dispersed communities, racial and ethnic minority groups, and diverse socioeconomic populations—helping sponsors broaden participation and advance more inclusive research.

We help sponsors educate and empower patients through evidence-based content, AI-informed creative, and intuitive digital experiences, enabling trial participants to make informed decisions and remain engaged throughout the study.

• Capture authentic patient perspectives through detailed personas, journey mapping, patient advisory boards, qualitative research, and survey insights. These real-world perspectives inform messaging, educational content, and study design, helping ensure relevance and engagement at every stage.
• Translate insights into materials that patients and sites actually use, including lay summaries, visit guides, and plain-language educational resources. By making complex clinical information easier to understand, we help improve patient comprehension, support informed participation, and strengthen retention.

IQVIA combines gamified learning, digital engagement tools, plain-language eConsent, and in-app education to make trial participation simpler, more engaging, and more rewarding. Continuous patient feedback helps refine the experience in real time, supporting participant understanding and ongoing engagement throughout the study.

• Digital Toolkits: Interactive and print materials, including brochures, visit guides, FAQs, checklists, and patient training videos and animations that help participants navigate the trial journey.
• Informed Consent (ICF) & eConsent: Plain-language content, multimedia tools, and accessibility features designed to improve understanding, support informed decision-making, and reduce errors.
• Gamified Engagement: Study hub activities, badges, reminders, surveys, and simple tasks that encourage participation and help keep patients on track throughout the study.
• Feedback Loops: Short surveys and questionnaires that capture patient feedback, identify potential barriers early, and inform ongoing engagement strategies.
• Patient Data Sharing: Study-specific options for sharing relevant patient data and insights, customized to protocol and participant needs.