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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.

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"Top Issues for Pharma to Watch in 2022 and 2023

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WHITE PAPER
DTC Advertising in the New Era of Television
Feb 09, 2022
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In today’s evolving marketplace, pharma advertisers need a TV data strategy.

We talked to buy and sell side leaders in DTC. This report helps break down the space for marketers and provides a diagnosis for success when it comes to:

  • What the evolution of streaming means for pharma marketers
  • How to balance patient centricity with consumer privacy
  • Asking the right questions of DTC measurement
  • Selecting trusted partners for navigating the new world of video
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