Healthcare Data

Data solutions for end-to-end pharmaceutical market monitoring

Healthcare Data

IQVIA’s data services provide a sophisticated and clear view of the pharmaceutical market. We use trusted data from key sources, prepared for complex analysis.

Our solutions cover all key areas of the market, from the distribution of medicines to pharmacies and hospitals, to their sale and delivery to patients - including prescription drugs, over-the-counter products, dietary supplements, and more. We also monitor the fast-growing online sales channel.

Areas of Expertise

  • Distribution to pharmacies and hospitals: The largest pharmaceutical distribution database in the Czech Republic, covering the full range of wholesaler distributed products.
  • Retail sales from pharmacies to end customers: A database of pharmaceutical sales from pharmacies to end customers. Includes monitoring of stock levels, reimbursements, prescribing physician specialties, and sales driven by promotional campaigns.
  • Online sales: A database of sales through pharmacy e-commerce platforms, with the ability to distinguish between online reservations and direct online purchases.
  • Channel Dynamics: Analysis of representative visits to physicians, physician preferences, and the content of interactions. Key metrics include Share of Voice, Share of Investment, and Net Promoter Score.
  • Open data: Clear and centralized processing of publicly available open data, with the option to create customized reports tailored to client needs.
  • Data delivery via interactive platforms: Our proprietary platforms, such as Flexview and Visual Analytics, provide a clear and centralized view of subscribed data. They offer powerful tools for creating custom analyses and exporting data.
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