MEDTECH

Ready to elevate your MedTech commercial approach?

Navigate your product journey with fit- for- purpose integrated MedTech solutions to enhance healthcare outcomes, optimize efficiency, and accelerate patient impact.

MEDTECH

Interested in intelligent launch strategies?

Boost your product strategy with advanced, data-driven insights.

MEDTECH

Creating a robust value story?

Optimize clinical success with accelerated trials and real-world evidence.

MEDTECH

Facing regulatory hurdles?

Streamline pathways for efficient regulatory approvals.

MEDTECH

Concerned about compliance?

Ensure comprehensive compliance with cloud-based solutions, field recall, and more.

MEDTECH

Need more effective field teams?

Maximize business performance with augmented team solutions.

What if you could accelerate your impact in MedTech?

You know that in MedTech, timing is everything. While competitors struggle with lengthy regulatory processes and uncertain market strategies, you could be moving faster. When regulatory expertise, real-world evidence, and commercial intelligence work together, breakthrough innovations reach patients sooner. That's a difference worth investing in.

Your Partner in MedTech Advancement

The U.S. MedTech industry is facing rapid transformation; healthcare policies, shifting care sites, supply chain vulnerabilities, AI, and real-world evidence (RWE) create complexity. To manage the evolution, IQVIA MedTech partners with medical device and diagnostic companies, from concept to post-market success, offering data, tech, and expertise for smarter, safer medical technologies.

Need expert guidance on product lifecycle complexities?

As a product leader, navigating business, clinical, and regulatory pathways can be daunting. Get support to streamline each stage, ensuring your medical device and diagnostic reaches the market efficiently.

Seeking expert direction for complex challenges?

Eliminate strategic guesswork using primary and secondary research. Employ rigorous qualitative and quantitative methods to reveal competitive realities, customer needs, and key opportunities to shape winning strategies for your brand.

Looking for ways to showcase your MedTech product's true value?

Your market access team knows demonstrating value is crucial for payer and provider acceptance. Harness real-world evidence from proprietary datasets to craft compelling stories that strengthen pricing strategies and market access efforts.

Navigating evolving regulatory landscapes with confidence?

Navigate the complexities of regulatory submissions, MDR/IVDR transitions, and quality system requirements. Tap experience earned over hundreds of agency submissions to find pathways to quicker approvals and sustained compliance.

Ready to leave fragmented data and outdated technology behind?

Simplify operations, ensure compliance, and unlock insights. Utilize purpose-built tools to improve quality, sharpen market focus, and stay competitive while transforming fragmented data into strategic growth drivers.

Need specialized field teams to drive your launch?

For commercial leaders, timing and precision in deploying sales, technical support, and clinical education teams are crucial. Find a flexible solution with specialized field forces aligned to your MedTech sales strategy.

INSIGHT BRIEF

What's your plan for AI & RWE as MedTech evolves?

For MedTech innovators, staying ahead demands a proactive approach. You'll face complexities from AI, regulatory changes (FDA, EU HTA), and economic shifts. Adapt your plans now to capitalize on RWE utilization, market access opportunities, and more.

How do leading innovators achieve MedTech success?

Leading companies trust IQVIA MedTech to enable clinical and commercial excellence using our fully integrated and unparalleled data assets, consulting, and field solutions.

114

Countries provide global and local data

23.1M

Insights into healthcare professionals and 2.6M organizations

310+

Insights into HCP specialties and tendencies

1,000+

Insights into diagnostics and surgical procedures

1,400+

U.S. Market classifications

525K+

Unique SKUs covered in the U.S.

Insight Brief

How are US MedTech Tariffs Impacting Hospitals and Supply Chains?

Discover the anticipated impact of recent tariffs on the U.S. MedTech industry, including rising costs, supply chain disruptions, and patient care challenges.

WHITE PAPER

ASCs and device costs: What is their real focus?

The answer: Ambulatory surgery centers (ASCs) increasingly prioritize high-touch vendor support and operational efficiency over price concessions. Are you equipped with the knowledge you need to connect with this customer segment?

MedTech capabilities

Looking for emerging trends in MedTech innovation?

MedTech Blog
Explore our blogs for thought leadership on the latest MedTech trends, and discover our solutions available in the US.
Insights Library

Discover MedTech trends and insights from IQVIA thought leaders in our library, featuring our latest insight briefs, case studies, and more.

Frequently Asked Questions

MedTech commercialization brings healthcare technologies to market through strategic development and execution. Companies must generate robust evidence, navigate regulatory pathways, and have calibrated market positioning, as detailed in our MedTech Strategies to Win in the Ambulatory Surgery Center Market white paper.
A winning MedTech go-to-market strategy requires deep market analysis, evidence use, and planning across all business domains – all while staying adaptable. Our Ten MedTech Trends to Watch in 2025 insight brief shows how real-world evidence and clinical AI are adding value to GTM strategies.
Key aspects of MedTech regulatory affairs include navigating submission requirements, maintaining quality, and adapting to evolving frameworks. Ensuring compliance across a product’s lifecycle requires an increasingly sophisticated approach, as highlighted in our Ten MedTech Trends to Watch in 2025 insight brief.
Successful MedTech expansion requires robust data analysis to identify high-value segments and develop targeted strategies for each. Creating compelling value propositions and deploying specialized resources are essential, as detailed in our white paper on Customer Segmentation Approaches for the MedTech Industry.

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