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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Americas
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Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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PODCASTS
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EXPLORE PODCASTSWhite Paper
Agile Brand Promotion – Powered by Next Best Action Insights
Use Next Best Action insights to optimize tactics and spend across personal and non-personal channels
Feb 16, 2023
We all know the way to our own homes, but most of us wouldn't hesitate to use an app that alerts us to potential roadblocks or recommends faster routes based on real-time conditions. We are still using what we know. We are still driving the car. The app simply makes us aware more quickly.
Now imagine having a similar capability to support your commercial team: the power of vast datastores, deep analytics, and timely, tailored recommendations. Imagine being able to harness data and analytics to serve up Next Best Action recommendations based on environmental factors (the market landscape, the access environment, and geographic variation); your company's specific capabilities; and portfolio, franchise, and product factors (clinical attributes, patient journey, product lifecycle, and behavioral triggers).
It is possible through Agile Brand Promotion (ABP) — more specifically, the advanced analytics at the core of this innovative model.