Data driven Insights and well-informed decisions

At IQVIA Nordics, we work with local teams in each country to capitalize on local knowledge and expertise, while also harnessing IQVIA's global resources to benefit from their international capabilities and learnings. Our team has extensive experience in conducting studies using primary and secondary real-world data in numerous therapeutic areas.

Our diverse technology solutions and platforms enable efficient evidence generation at scale, simplifying the process of data collection and analysis. With a strong focus on patient centricity, we ensure that our insights are not only accurate but also meaningful in advancing patient healthcare.

Due to our local presence, we can help with evidence generation in each Nordic country. IQVIA has a unique specialization in:

• Hybrid studies where secondary data is combined with primary data generation (e.g., chart review, EMRs, or patient experience).
• All sorts of Patient Experience Data studies pre- and post-launch.
• Fast-track aggregate data insights to accelerate timelines.

Value & Market access solutions are tailored to inform and support market access strategy, value communication, and pricing strategy. Our insights and recommendations answer business questions around stakeholder mapping and engagement, pricing and contracting, and value positioning.

Pre-launch, IQVIA can support not only with relevant insights but also with process and planning. Based on the IQVIA Launch Excellence Framework combined with local insights, we support the development of a cross-functional launch plan, reflecting regional and asset-relevant priorities. IQVIA Nordics may also conduct a launch readiness scan – validating the launch plan and identifying gaps to be closed.

IQVIA Nordics has over 25 years of experience in supporting companies with market insights related to pre-launch activities or post-launch performance insights in the Nordics. Performances can be benchmarked via a large set of analogues and against industry best practices.

Fact-based insights can be derived from a range of databases, providing a quick market landscape. In addition, several forms of primary market research, online surveys, and in-depth interviews can be deployed across the Nordics.

IQVIA can support companies with a review or update of an existing brand plan. Information gaps can be identified and managed based on our knowledge of gathering data and insights in the Nordics.

IQVIA utilizes local data assets, domain expertise, advanced analytics, and technology to enhance commercial excellence, with a focus on the Nordic region. The team listens to client needs, grasps the local market context, and offers data-driven insights and recommendations to improve commercial performance. They assist clients in identifying key healthcare organizations and healthcare providers aligned with their commercial strategy through customer segmentation, enabling targeted marketing and sales efforts based on factors like patient load and treatment practices. Monitoring the effectiveness of promotional activities aids in selecting the most suitable channels and content to deliver high customer value.

IQVIA Nordics has collected local data and insights on this subject for many years, and we are applying this information in our powerful Omnichannel and Digital strategy solutions.

IQVIA supports affiliates at a Nordic and country level in understanding how external trends are affecting the existing pharma and healthcare environment when it comes to political and economic trends at the EU or country level. Our strategy consulting often involves executive or company presentations, support with strategic roadmaps, policy-shaping analysis and insights, asset and portfolio strategy, and pathway optimization.