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"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

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When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

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"Global Trends in R&D 2024

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"IQVIA thought leadership with a focus on EMEA.

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"DCTs Deliver Big ROI

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"Capturing value at scale: The $4 billion RWE imperative

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Unlock your potential to drive healthcare forward

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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.

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White Paper
The Essential European Revolution
Why multichannel is vital to Europe, why it is lagging and what can be done about it
Aug 03, 2018
  • Library
  • NEMEA The Essential European Revolution
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2016 has brought with it growing uncertainty on the future prospects of the emerging pharmaceutical markets - the big beasts of China, Brazil and Russia are especially challenged for future growth. The message for Europe for the next five years is therefore, whilst the region may be tough commercially, it is absolutely necessary if you are launching innovative protected products.

With reduced budget for sales force and more specialized, demanding healthcare professionals as an audience, pharma marketeers must leverage state of the art technology and information management systems to deliver rich content and services to their customers. This is best achieved with an orchestrated customer engagement strategy which exploits the full potential of digital platforms.

The mature pharmaceutical markets of the US, Japan and Europe are still at the heart of growth for companies with innovative and protected products, and especially specialty/biologic launches. Previous IQVIA white papers have shown just how much companies launching new chemical entities rely upon these mature markets for their global success in the first five years of life - typically, over half of all global sales value in the first five years comes from the US alone, and almost one third of sales value from the major European markets. 2016 has brought with it growing uncertainty on the future prospects of the emerging pharmaceutical markets- the big beasts of China, Brazil and Russia are especially challenged for future growth.

The message for Europe for the next five years is therefore, whilst the region may be tough commercially, it is absolutely necessary if you are launching innovative protected products. With reduced budget for sales force and more specialized, demanding healthcare professionals as an audience, pharma marketeers must leverage state of the art technology and information management systems to deliver rich content and services to their customers. This is best achieved with an orchestrated customer engagement strategy which exploits the full potential of digital platforms.

But as companies seek maturity in multichannel commercial models, there’s a key problem in Europe: as shown in IQVIA’s previous multichannel white paper, top 5 European countries lag the US and Japan significantly in terms of the volume share and relative impact of digital contacts with prescribers and whilst digital is by no means all of multichannel, it’s impossible to imagine a mature multichannel model without digital.

 

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Commercialization

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Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.

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