Blog
Redefining Field Deployment with AI-Enabled Contract Sales
Martin Bate, Head of HCP Engagement, Commercial Engagement Services
Dairin Pernet, Global Strategy and GTM Lead for Commercial Engagement Services, IQVIA
Francesco Carissimi, Global Offering Director, Innovation, IQVIA
Sep 19, 2025

Commercial teams in life sciences are navigating rising launch volumes, shrinking HCP access, and increasing pressure to deliver results with fewer resources. Traditional field models are struggling to keep pace.

To stay competitive, organizations are turning to more agile, flexible field deployment models— ones that combine therapeutic expertise, operational flexibility, and technology-enabled performance. Artificial Intelligence (AI) is accelerating this shift. Over 80 percent of companies have moved beyond pilot phases, and nearly half now dedicate more than 20 percent of their commercial budgets to AI initiatives. 

With over 40 years of experience and a global footprint, IQVIA Contract Sales  delivers trained, therapeutically aligned field teams supported by advanced technology and deep data. Now equipped with AI-powered tools like IQVIA Field Force Agent , these teams help life sciences organizations deploy faster, engage more effectively, and deliver measurable impact.

Why Contract Sales Is a Strategic Lever

IQVIA’s model reflects this evolution. Its offering combines global reach with local expertise, supported by data-driven performance management and advanced technology. With AI-powered tools, contract teams can now operate with greater precision and productivity — helping organizations meet commercial goals faster and more effectively.

Field Force Flexibility Meets AI Precision

AI is reshaping how field teams prepare, engage, and perform. But the real opportunity lies in how organizations operationalize that intelligence at scale.

IQVIA Contract Sales integrates AI directly into its field operations—giving reps access to real-time insights, personalized recommendations, and omnichannel engagement tools. These capabilities are embedded into daily workflows, helping teams prepare faster, engage smarter, and perform more consistently across geographies and therapeutic areas.

By integrating seamlessly into existing operations, Field Force Agent has helped field teams:

    • Save up to 27% of time on pre-call planning and follow-up
    • Deliver 17% more multichannel equivalent calls
    • Report 85% user satisfaction on HCP insights generated and ease of use

These AI-enabled teams aren’t just faster —they’re more focused, more consistent, and better prepared to meet the demands of modern commercialization. IQVIA Contract Sales continues to evolve alongside the industry, helping life sciences organizations adapt with confidence and deliver results where it matters most.

Delivering Results with AI-Enabled Field Teams

AI is raising the bar for field performance —enabling faster preparation, more personalized engagement, and better decision support. But unlocking that value at scale requires more than technology. It requires a delivery model that’s ready to deploy.

IQVIA Contract Sales combines deep domain expertise, global infrastructure, and embedded AI capabilities to help life sciences organizations deploy high-performing field teams with speed and confidence. Whether launching a new therapy, defending an established brand, or expanding into new markets, IQVIA offers a faster path to impact.

Let’s talk about how IQVIA Contract Sales can help
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