In nearly every aspect of consumers' lives, people are enjoying a new relationship with machines. The exception is when consumers go to work. Enterprise software, or business-grade applications, are typically not intuitive. Navigation is complex. The interface looks and feels completely different from what people experience outside of the office. And users are increasingly unhappy with the contrast. IQVIA is overhauling our approach to transform the whole process of content management – including most fundamentally, the user experience.