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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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White Paper
Patient Affordability and Prescription Drugs
The implications of increasing pharmacy cost exposure on patient behavior and the mitigating role of co-pay card programs in the commercial market
Aug 03, 2018
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This white paper reviews and expands upon the key insights outlined in our recently published three-part article series on Patient Affordability. As the health care industry grapples with efforts to balance cost and access without unduly burdening patients, strategies must account for increasing complexity within the market. In this white paper, our experts from the IQVIA US Market Access Strategy Consulting team outline the dynamics industry stakeholders must holistically consider to be successful in this effort.
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