BIOPHARMACEUTICAL INDUSTRY
Ethical
Harness unparalleled healthcare data, advanced analytics and cutting-edge technologies to accelerate the development and commercialisation of innovative medicines, enhancing patient lives across Belgium.
Real World Evidence
Generate and apply robust real world evidence to support regulatory submissions, reimbursement decisions and market access strategies. Covers health economics and value, pricing and market access, and real world evidence generation.
Activation Services
Connect your brand with shoppers and healthcare professionals at the moments that matter most. Covering category management, couponing, digital signage, merchandising and pharmacy consulting across Belgium.
Commercial Services for Optimal Performance
Design, deploy and continuously improve your go-to-market strategy. Covering sales force sizing, territory design, promotional mix optimisation, launch excellence and key account management.
Commercial Technologies
Let yourself be guided and get in direct contact with your key partners in your market. With IQVIA Pharm In Touch, IQVIA MobiRep and integrated services, you will have even more freedom of movement.
Commercial Engagement Services
Reach and influence the right healthcare professionals at the right time. Includes OneKey, Belgium's most comprehensive and continuously validated HCP database, with full multichannel campaign execution and consent management.
Business Intelligence and Data Science
Turn healthcare data into competitive advantage with PharmaReport, Omnichannel Analytics, Ethics and Compliance Management and Finance Source-to-Pay Analytics.