Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Canada Central America and Caribbean Colombia Ecuador Mexico United States
Europe
Adriatic Nordics Belgium Poland Bulgaria Portugal Czech Republic Romania France Russia Germany Slovakia Greece Spain Hungary Switzerland Ireland Turkey Israel Ukraine Italy United Kingdom Netherlands
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Middle East and Africa
Regional Thought Leadership
US Insights
EMEA Thought Leadership
Asia Pacific Insights
Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Canada Central America and Caribbean Colombia Ecuador Mexico United States
Europe
Adriatic Nordics Belgium Poland Bulgaria Portugal Czech Republic Romania France Russia Germany Slovakia Greece Spain Hungary Switzerland Ireland Turkey Israel Ukraine Italy United Kingdom Netherlands
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Middle East and Africa
Regional Thought Leadership
US Insights
EMEA Thought Leadership
Asia Pacific Insights
  1. Solutions
  2. Products
  3. Insights
  4. About
  5. Careers
MAIN/Solutions
Solutions/
SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Safety & Regulatory Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

LEARN MORE
Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

LEARN MORE
MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2025

READ MORE

EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

Learn more

WHITE PAPER

"DCTs Deliver Big ROI

LEARN MORE

WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

LEARN MORE
MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI®
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

LEARN MORE
Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

LEARN MORE
IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

LEARN MORE

Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

LEARN MORE
Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

LEARN MORE
IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

LEARN MORE
MAIN/Careers
Careers/
IQVIA Careers
Featured Careers
Stay Connected

WE'RE HIRING

"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.

VIEW ROLES
Dynamic HCP Profiling and Targeting

Targeting done right.

Effortlessly discover and segment high-value healthcare providers (HCP) to generate dynamic, focused lists and drive precise, impactful outreach
Contact Us
Solutions Commercialization Commercial Analytics & Consulting Omnichannel Engagement and Insights Patient Insights for HCP Engagement Dynamic HCP Profiling and Targeting

DYNAMIC HCP PROFILING AND TARGETING

Identify high-impact decision makers for greater ROI and revenue growth​

Understanding the right HCPs faster is crucial in today's market. Brand and sales leaders, along with their support teams, need efficient ways to maximize HCP-targeted resources and answer questions like:

  • Who are the physicians delivering care to my target patients of interest?
  • How can I seamlessly segment physicians in my market and import the segmented lists into my preferred CRM or workflow system?
  • What can I do to enhance HCP engagement and track changes in doctors of interest as my patient population evolves?

IQVIA’s Dynamic HCP Profiling and Targeting, known as Smart Targeting, identifies HCPs by their roles in patients’ journeys and targets high-impact decision makers with precision, streamlining sales and marketing efforts for higher ROI and revenue growth.

DYNAMIC HCP PROFILING & TARGETING

Identify high-impact decision makers for greater ROI and revenue growth

Understand high-value HCPs

Accelerate brand performance by profiling and segmenting high-value targets within your therapeutic area.

VIEW CASE STUDY

Dynamic HCP segmentation

Optimize your engagement strategy by leveraging a blend of traditional ML techniques or AI-powered models to segment HCPs based on potential to drive impact.

VIEW CASE STUDY

Largest patient and HCP databases available

IQVIA bridges the largest and most robust patient and physician databases available today, refreshed in real-time to maximize actionability.

VIEW FACT SHEET​

Refine tactical messaging

Develop highly tactical messaging for personal and non-personal promotion by delivery the right message to the right HCPs.

VIEW CASE STUDY

CASE STUDY​

Optimizing Patient Profiling, Market Sizing, and Physician Targeting at Pre-launch

Find out how a large pharma client powered their pre-launch planning activities for a niche segment of the cardiovascular and metabolism market through IQVIA's powerful multi-country solution.
READ THE CASE STUDY
By mining global healthcare data sets, machine learning algorithms can identify which physicians in a community are most likely to prescribe a treatment based on their practice makeup, network, prescribing behavior, and lifetime prescribing value.
IQVIA White Paper: Leveraging Artificial Intelligence and Machine Learning to Drive Commercial Success

A more modern approach

In the past, commercial teams sent mass messages, using only prescribing records as a guide. Today, IQVIA's algorithms take a multi-source approach, using patient base, professional associations, and prior prescribing behavior to identify likely prescribers.

Accuracy matters

Your targeting strategy is only as accurate as the data it’s built on. That's why OneKey records are continually updated by 1000 experienced researchers with country-specific knowledge. In fact, there are more than 1.5 million updates each month. OneKey gives you the facts about:

  • Who is driving treatment paths and decisions with current information on official structures, positions and roles
  • How professionals and organizations are affiliated with one another
  • What you need to know, with 250+ attributes and a harmonized view of HCPs and HCOs.
  • OneKey is also compliant with regulations on data privacy and changing formats of local healthcare delivery environments. And it’s optimized for integration with APIs accessible anytime, anywhere – to your team or ours.

Our latest thinking on DYNAMIC PHYSICIAN TARGETING​

Fact sheet
IQVIA Patient Journey/Smart Targeting Platform (PJ/ST)

Get the fact sheet to see how you can enable more agile commercialization efforts focused on market share growth.
CASE STUDY
Improving Patient Identification 95x with AI-Powered Modeling

See how IQVIA leveraged our AI and ML algorithms to help identify high-value HCPs with speed and accuracy
Case study
AI Case Study – How IQVIA Increased Target Patient Identification 15X

AI-powered modeling increased precision of patient identification by 15x and HCP linkage precision by 10x
Case study
AI-Powered Modeling Finds Potentially Non-Adherent Patients for Outreach

Precise linkage of over 900 potentially non-adherent patients to HCPs streamlined outreach efforts
Case study
AI-Powered Precise HCP Segmentation Improves Results

CASE STUDY
Increasing Therapy Starts Though AI-Powered Precise Patient Identification

In this client case study, AI-powered patient identification increased therapy starts by 27% within just 5 months
CASE STUDY
Precise HCP Segmentation Raised Patient Identification 16x

See how an IQVIA AI-powered predictive model improved patient identification by 16x while finding high value physicians
Case Study
Advanced patient finding and disease modeling

Finding the right real-world patient populations for treatment and product research becomes more challenging, and more competitive, every day.
Case study
Case Study Download: Respiratory Treatment Research

CASE STUDY
Dynamic HCP Profiling and Targeting

Harness the power of RWD assets and our extensive AI and Machine Learning expertise to provide dynamic, up-to-date HCP profiling and targeting for effective sales force allocation.
Case Study
Optimizing Pharmaceutical Sales Force Effectiveness

Identifying the right HCPs and patients produced a 5x greater rate of treatment transition vs previous methods
White paper
Leveraging Artificial Intelligence and Machine Learning to Drive Commercial Success

Read about how US pharma companies are harnessing AI and machine learning, rich real world data, and deep pharma knowledge to increase sales and reduce overhead.

Prev
Next

Related solutions

AI-driven Patient Journey​

Patient Journey is an out-of-the box solution that delivers a comprehensive market opportunity assessment, patients' characterization, and a diagnosis and treatment journey analysis.​

Alerts​

Proactively reach the right physicians before a medical event or decision occurs, so you can achieve greater impact with your outreach and optimize personalization of omnichannel engagement.​

Contact Us