Case Study
Powering Growth for an Established Brand
Recalibrated field force optimized ROI and exceeded sales target
Nov 13, 2025
A top 5 pharmaceutical company partnered with IQVIA's Contract Sales Organization to recalibrate its field force ahead of loss of exclusivity. Within one week, IQVIA deployed a high-performing sales team that achieved 112% of sales goals while reducing costs by 25%. The success of the model led to expansion and the client hiring more than 30% of the representatives into direct roles.