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Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
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Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWReal World Evidence Quick Links
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
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Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
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Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
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An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
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IQVIA Connected Intelligence™
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IQVIA Healthcare-grade AI®
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Human Data Science Cloud
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IQVIA Innovation Hub
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Decentralized Trials
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Patient Experience Solutions with Apple devices
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Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
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White paper
Measuring the Impact of Scientific Communications to Drive Launch Excellence: A Data-Driven Framework for Medical Affairs
A practical, data-driven framework for Medical Affairs teams to demonstrate strategic value beyond activity metrics.
Sep 24, 2025
A practical, data-driven framework for Medical Affairs teams to demonstrate strategic value beyond activity metrics.
Medical Affairs teams are under increasing pressure to show the value of their Scientific Communications, particularly in the lead-up to launch. Traditional metrics like publication counts or event attendance often fall short of capturing true impact.
This white paper introduces a practical framework for measuring what matters, using real-world case studies to explore how to align communications with clinical adoption and demonstrate impact with clarity and confidence.
What you'll learn
- Why traditional activity-based metrics are no longer enough
- How to apply a data-driven approach to measure strategic impact
- What “Return on Intelligence” means for Medical Affairs
- How leading teams used analytics to support successful launches
- The role of scientific theme visibility, expert engagement, and clinical adoption
Download the white paper to explore how Medical Affairs can move from activity to impact, and support launch excellence with evidence that resonates.