Discover how a large pharma client leveraged IQVIA’s solution for HCP segmentation to enhance targeting in a niche diabetic sub-population.

Situation and Challenge:

• The client aimed to increase adoption of their medical device by specifically targeting a niche sub-population.
• Traditional segmentation based on prescription volumes was insufficient, as it did not identify the sub-segment of patients on specific regimens of interest.
• To address this, the client sought to transition to a patient-centric method of physician segmentation, allowing them to focus on key physicians and practices treating the highest number of patients eligible for their device.

Solution:

• IQVIA deployed its Physician Targeting solution, leveraging advanced patient analytics applied to real-world data to find the right patients based on their treatment profile and map them to their physicians.

Key Benefits:

• More precise identification of the most relevant physicians, with over a 50% shift in physician rankings compared to traditional prescription volume-based targeting.
• Prioritized physician targets more effectively, allowing the client to mobilize their sales force for outreach activities that reached 95% of the target population through the highest value physicians.

Download the case study to see our client's results and how you can optimize your own commercialization efforts.