In the competitive world of biopharma, staying ahead requires innovative solutions that enhance efficiency and precision. IQVIA's AI-enabled weekly triggers program is designed to help sales representatives deliver the right message to healthcare providers at the most appropriate time, ultimately driving better outcomes for patients and increasing market share.

Challenge

A mid-sized biopharma client sought to increase market share within several highly competitive therapeutic areas by enhancing the accuracy and efficiency of their existing alert programs through a data-driven approach.

Solution

IQVIA’s AI-powered patient profiling and rule generation approach identified clinical patterns to create business rules that predict which patients are likely to initiate the client’s product. IQVIA leveraged a data-driven approach to optimize the client’s current solution. Additionally, IQVIA successfully integrated the enhanced data-driven alerts to further arm the client’s sales representatives with the necessary information to drive more productive conversations with healthcare providers.

Key Benefits:

• Enhanced accuracy and efficiency of alert programs
• Data-driven patient profiling and rule generation
• Improved sales representative productivity
• Increased precision in targeting healthcare providers

Download the case study to see our client's results and how you can optimize your own commercialization efforts.