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Presentación
Análisis del mercado farmacéutico con efecto del COVID-19 - Semana 19
May 20, 2020
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Esta semana (w19), se confirma la recuperación del mercado el cual se sitúa en niveles de 2019, con segmentos incluso por encima, como es el caso de PEC dermocosmética. Una semana más, además se ha conseguido crecimiento en valores por encima de los niveles del año pasado en el acumulando desde el inicio del Covid-19 en España. En definitiva, buenas noticias tanto para Prescripción como para Consumer Health:

  • La actividad en la farmacia crece un 16% con respecto a la semana anterior, atendiendo al número de tickets medio vendidos. Esta subida hace que la actividad quede solo ligeramente por debajo que la actividad en la misma semana del 2019 (-2,5%).
  • El mercado de prescripción en valores crece un 14,5% con respecto a la semana anterior y, aunque sigue por debajo frente a la misma semana del año pasado (-6%), este decrecimiento es mucho menor a semanas anteriores. Además de irse acortando esta diferencia, el mercado de prescripción aumenta su crecimiento acumulado desde la semana 6 a la 19 respecto al mismo periodo del año pasado, situándose en 2,7%.
  • Todos los segmentos Consumer Health crecen con respecto a la última semana. Además, tanto PEC como PAC presentan crecimientos en valores para todos los indicadores; respecto a la última semana, a la misma semana del año pasado y en el periodo acumulado desde el inicio del Covid-19 en España respecto al mismo periodo de 2019. En concreto, PEC dermocosmética presenta una muy buena semana, con crecimientos a doble dígito para los dos primeros indicadores y consiguiendo finalmente un crecimiento del 0,7% en el acumulado. Por su parte, OTC se sitúa en niveles ligeramente inferiores a los del año pasado, aunque prácticamente en línea; manteniendo crecimientos respecto a la semana pasada y en el acumulado. Finalmente, NUT, y en especial nutrición infantil, sigue siendo el segmento más castigado.
  • El Mercado Covid-19 crece esta semana un 12% en unidades con respecto a la semana pasada y un 14% con respecto a la misma semana del año anterior. La clase de prevención de higiene (guantes, mascarillas y geles hidroalcohólicos) es la que conduce este crecimiento.
  • El canal online crece un 5% con respecto a la semana pasada y un 377% con respecto a la misma semana del año anterior.

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