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Presentación
Análisis del mercado farmacéutico con efecto de la COVID-19 - Semana 13 2021
Apr 12, 2021
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  • La actividad en la farmacia continúa mostrando un decrecimiento en el precio medio por ticket de -14,4%.
  • El mercado farmacéutico total tradicional decrece un -6,6%, principalmente debido al decrecimiento del segmento de Consumer Health: -12,4%. El segmento de medicamentos de prescripción también decrece aunque en menor medida (-4,2%).
  • Las clases que más sufren son los productos de Antigripales / Anticatarrales, productos tos y faringe, vacunas, analgésicos y antibióticos, muy castigados durante toda la pandemia.
  • Las clases al alza también se mantienen, son productos como las mascarillas, los productos de incontinencia, los productos para dormir y los productos anticaída del cabello.
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