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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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Case Study
Competitive Data Reveals Untapped Opportunities for a Diagnostics Company
IQVIA MedTech leveraged DDD and OneKey data to obtain sales insights and help a customer grow their business
Mar 28, 2024
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Learn how IQVIA MedTech worked with a mid-sized diagnostics company to help find more patient opportunities to expand their business. By pairing the DDD and OneKey databases, we used the insights to help the customer form strategies for targeting growth and penetration in a new segment.

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