Pharma CX: The Solution Lies in Converging Silos
As consumers, we have come to enjoy a vastly improved customer experience, thanks to the technologies adopted by the companies we do business with (think Amazon and your banking institution). Due to regulatory and infrastructure challenges, pharma is a bit late to the game. However, according to Michael Townsend, Research Manager at IDC Health Insights, there is now technology for pharma to deliver quality CX. The solution is to converge functional, technological and data silos through orchestrated customer engagement.
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