Event/Webinar
Capturing the Market - Launch Excellence in Consumer Health Webinar
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Ensure you maximize returns on investments in new product development and when entering new markets.

Your guide to ensuring you maximise returns on the investments in new product development or in entering new markets and geographies, citing real-world examples in key markets, such as the US, Latin America and Europe.

In a crowded marketplace, ensuring your products cut through the noise and reach top of mind with HCPs, retailers and consumers is crucial.

IQVIA Consumer Health’s FREE webinar, “Capturing the Market - Launch Excellence in Consumer Health” is your guide to ensuring you maximise returns on the investments in new product development or in entering new markets and geographies.

Citing real-world examples in key markets, such as the US, Latin America and Europe, our IQVIA Consumer Health experts will discuss:

  • What makes an excellent launch?
  • What undermines launch success?
  • Different pathways to launch excellence
  • Key KPIs that signal launch success or failure
  • Driving HCP Engagement to maximise your launch

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