Understanding the right HCPs faster is crucial in today's market. Brand and sales leaders, along with their support teams, need efficient ways to maximize HCP-targeted resources and answer questions like:
IQVIA’s Dynamic HCP Profiling and Targeting, known as Smart Targeting, identifies HCPs by their roles in patients’ journeys and targets high-impact decision makers with precision, streamlining sales and marketing efforts for higher ROI and revenue growth.
In the past, commercial teams sent mass messages, using only prescribing records as a guide. Today, IQVIA's algorithms take a multi-source approach, using patient base, professional associations, and prior prescribing behavior to identify likely prescribers.
Your targeting strategy is only as accurate as the data it’s built on. That's why OneKey records are continually updated by 1000 experienced researchers with country-specific knowledge. In fact, there are more than 1.5 million updates each month. OneKey gives you the facts about:
See how we bring together global data assets, AI-powered analytic solutions, and industry-leading healthcare expertise