Dynamic HCP Profiling and Targeting
Targeting done right.
Effortlessly discover and segment high-value healthcare providers (HCP) to generate dynamic, focused lists and drive precise, impactful outreach
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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
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See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
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When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
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Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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DYNAMIC HCP PROFILING AND TARGETING
Identify high-impact decision makers for greater ROI and revenue growth
Understanding the right HCPs faster is crucial in today's market. Brand and sales leaders, along with their support teams, need efficient ways to maximize HCP-targeted resources and answer questions like:
- Who are the physicians delivering care to my target patients of interest?
- How can I seamlessly segment physicians in my market and import the segmented lists into my preferred CRM or workflow system?
- What can I do to enhance HCP engagement and track changes in doctors of interest as my patient population evolves?
IQVIA’s Dynamic HCP Profiling and Targeting, known as Smart Targeting, identifies HCPs by their roles in patients’ journeys and targets high-impact decision makers with precision, streamlining sales and marketing efforts for higher ROI and revenue growth.
DYNAMIC HCP PROFILING & TARGETING
Identify high-impact decision makers for greater ROI and revenue growth
CASE STUDY
Optimizing Patient Profiling, Market Sizing, and Physician Targeting at Pre-launch
Find out how a large pharma client powered their pre-launch planning activities for a niche segment of the cardiovascular and metabolism market through IQVIA's powerful multi-country solution.
By mining global healthcare data sets, machine learning algorithms can identify which physicians in a community are most likely to prescribe a treatment based on their practice makeup, network, prescribing behavior, and lifetime prescribing value.
A more modern approach
In the past, commercial teams sent mass messages, using only prescribing records as a guide. Today, IQVIA's algorithms take a multi-source approach, using patient base, professional associations, and prior prescribing behavior to identify likely prescribers.
Accuracy matters
Your targeting strategy is only as accurate as the data it’s built on. That's why OneKey records are continually updated by 1000 experienced researchers with country-specific knowledge. In fact, there are more than 1.5 million updates each month. OneKey gives you the facts about:
- Who is driving treatment paths and decisions with current information on official structures, positions and roles
- How professionals and organizations are affiliated with one another
- What you need to know, with 250+ attributes and a harmonized view of HCPs and HCOs.
- OneKey is also compliant with regulations on data privacy and changing formats of local healthcare delivery environments. And it’s optimized for integration with APIs accessible anytime, anywhere – to your team or ours.
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