Managing Director, Click Consult, an IQVIA business
Co-Founder, Agency by Agency
Associate Director, Global Marketing, IQVIA Consumer Health
AI and generative search are rapidly reshaping how consumers find, evaluate and trust health and wellness brands. In this webinar, IQVIA Consumer Health experts break down how shifting search behaviours, AI driven recommendations and new trust signals are transforming marketing in 2026 — and what brands must do to stay visible and competitive.
Key discussions you won’t want to miss:
02:00 — The Rise of AI & Changing Consumer Search Behaviour
How consumers navigate multiple platforms, devices and touchpoints — and how AI collapses this journey into a single intelligent answer.
07:55 — What Generative AI Is Doing to Search
Overview of AIOs, LLM driven search, traffic shifts and how AI is transforming health information seeking behaviour.
12:55 — Trust, Safety & Brand Authority
Why trust signals matter more than ever — and how AI models evaluate brand credibility, evidence and consistency.
17:20 — Poll 2: Brand Readiness for Generative Search
Industry snapshot of preparedness and common strategic gaps.
20:00 — What Generative Search Means for Brands
Deep dive into content structures, trust first frameworks, E E A T principles and optimisation for AI powered discoverability.
26:10 — Structuring Content for AI Success
Demonstration of how to build authoritative content that AI models can safely and accurately cite.
30:10 — Expanding Brand Presence Across Platforms
Why multi format, multi platform content ecosystems drive higher AI citation rates and brand salience.
32:20 — Test and Learn Framework for AI Search Optimisation
A practical roadmap for controlled experimentation and scaling visibility.
34:35 — Measuring Success in Generative Search
Which KPIs to track: AI visibility, citations, brand mentions, positioning, accuracy, share of voice and cross‑model consistency.
37:10 — Real World Case Studies
Results from an online e pharmacy, Dentek and Evana— including AI citation rates, AIO visibility and competitive wins.
41:20 — Key Takeaways & Strategic Imperatives for 2026
Why early movers gain lasting advantage — and the foundations for building a trusted, AI recognised brand.
44:20 — Live Q&A
Audience questions on bias, paid AI influence, consumer trust, DTC optimisation, data structures and more.
Ready to strengthen your brand’s visibility in an AI driven search landscape? Reach out to our experts to discuss how to build trust first content, optimise for generative search, and secure early advantage as AI reshapes consumer discovery.
Generative AI is redefining how consumers encounter brands, turning multi‑step evaluations into single, synthesized answers. Explore why brand clarity, consistency, and alignment now shape whether AI chooses to surface your products.
Shape the future of consumer health.
Illuminate a path to consumer health success
Unique launch strategies to make your products shine
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