OCE Remote Engagement
Engage remotely on your customer’s terms in a flexible, personalized, compliant manner.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Americas
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Impacting People's Lives
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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.
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Turning on a Dime
A Tale of Two Early Adopters of IQVIA's Remote Engagement Solution
May 01, 2020
Given the restrictions on face-to-face interactions from COVID-19 containment measures, IQVIA has worked with a number of life sciences companies to respond quickly with digital solutions. I’d like to share the experiences of two organizations that acted early, as they are vibrant examples of speedy implementation and field force adoption.
Up and running in two weeks
One high-growth pharmaceutical company based in the UK witnessed a sudden decline in healthcare professional (HCP) in-person details as limitations on traditional meetings increased globally in response to COVID-19. The company was using IQVIA’s Orchestrated Customer Engagement(OCE) solution to manage multichannel interactions with customers and recognized remote engagement as a way to continue personal touchpoints with HCPs during the crisis.
Within just one week of approaching IQVIA, this company went through its user-acceptance testing (UAT). During the following week, the OCE Remote Engagement application went live. The company developed specific content for each country using IQVIA’s ePromo commercial content management solution. After just two weeks, 200 sales representatives were conducting personal meetings with HCPs.
Busy physicians embraced this digital channel as well, appreciating the convenience of attending shorter, more focused remote sessions through an engaging and easy-to-use format. The native integration of OCE Remote Engagement with OCE Sales empowers reps to capture call details the same as with other channels, track account progress, find-tune their sales strategies, and more.
Decisive shift to remote interactions
A privately owned pharmaceutical company operating in one of the countries hardest hit by the coronavirus also moved swiftly. Once the country-wide lockdown was mandated, this company adopted remote detailing to ensure continuity of personal interactions with its customers during restrictions.
The company selected OCE Remote Engagement in order to onboard e-detailing capabilities as quickly as possible. In the single week that it took to implement OCE Remote Engagement, the company trained each of its 135 reps in a session that lasted just ninety minutes. When the application went live, the representatives were ready to go, and today the sales force averages about 500 calls per day, with each running for an average of 10-20 minutes.
Based on positive early results this company has concluded it will continue using OCE Remote Engagement after the restrictions have been lifted.
Learn more about the OCE Remote Engagement from IQVIA.
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Healthcare Professional Engagement
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