Today there are more stakeholders involved in decisions, a broader set of communications channels, and higher expectations from customers for personalized interactions. These demands require a more coordinated approach to engagement. They require orchestration.
An orchestrated model enables companies to improve their customers' experiences, build trust, and optimize resource allocation across all engagement activities.
OCE integrates all personal and non-personal touchpoints across customer-facing roles. It supports sales representatives, Medical Science Liaisons (MSLs) and Key Account Managers (KAMs) with all the functionality of traditional Customer Relationship Management (CRM) plus Closed-Loop Marketing (CLM), unmatched mobile access and advanced intelligence. OCE’s digital marketing capabilities enable the field team to trigger compliant non-personal communications, while empowering brand marketers to run sophisticated digital campaigns at scale.
OCE is a new category of cloud-based, life sciences technology built on the latest best-in-class platforms including Salesforce, Amazon, Box, and Heroku. The OCE platform enables companies to move from a patchwork of point applications to a unified solution that adapts to evolving requirements.
IQVIA has also developed unique capabilities for life sciences companies – integrating countless existing data sources and applications, advanced analytics and machine learning, and a consumer-grade user experience that accelerates adoption across functions and enables smarter decision making.
And with OCE, information can be shared across the enterprise, driving actionable insights and tailored, relevant interactions with customers.
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