Dynamic HCP Profiling and Targeting

Targeting done right.

Effortlessly discover and segment high-value healthcare providers (HCP) to generate dynamic, focused lists and drive precise, impactful outreach

Solutions Commercialization Commercial Analytics Omnichannel Engagement and Insights Patient Insights for HCP Engagement Dynamic HCP Profiling and Targeting

DYNAMIC HCP PROFILING AND TARGETING

Identify high-impact decision makers for greater ROI and revenue growth

Understanding the right HCPs faster is crucial in today's market. Brand and sales leaders, along with their support teams, need efficient ways to maximize HCP-targeted resources and answer questions like:

Who are the physicians delivering care to my target patients of interest?
How can I seamlessly segment physicians in my market and import the segmented lists into my preferred CRM or workflow system?
What can I do to enhance HCP engagement and track changes in doctors of interest as my patient population evolves?

IQVIA’s Dynamic HCP Profiling and Targeting, known as Smart Targeting, identifies HCPs by their roles in patients’ journeys and targets high-impact decision makers with precision, streamlining sales and marketing efforts for higher ROI and revenue growth.

DYNAMIC HCP PROFILING & TARGETING

Identify high-impact decision makers for greater ROI and revenue growth

Understand high-value HCPs

Accelerate brand performance by profiling and segmenting high-value targets within your therapeutic area.

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Dynamic HCP segmentation

Optimize your engagement strategy by leveraging a blend of traditional ML techniques or AI-powered models to segment HCPs based on potential to drive impact.

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Largest patient and HCP databases available

IQVIA bridges the largest and most robust patient and physician databases available today, refreshed in real-time to maximize actionability.

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Refine tactical messaging

Develop highly tactical messaging for personal and non-personal promotion by delivery the right message to the right HCPs.

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CASE STUDY

Optimizing Patient Profiling, Market Sizing, and Physician Targeting at Pre-launch

Find out how a large pharma client powered their pre-launch planning activities for a niche segment of the cardiovascular and metabolism market through IQVIA's powerful multi-country solution.

READ THE CASE STUDY

By mining global healthcare data sets, machine learning algorithms can identify which physicians in a community are most likely to prescribe a treatment based on their practice makeup, network, prescribing behavior, and lifetime prescribing value.

IQVIA White Paper: Leveraging Artificial Intelligence and Machine Learning to Drive Commercial Success

A more modern approach

In the past, commercial teams sent mass messages, using only prescribing records as a guide. Today, IQVIA's algorithms take a multi-source approach, using patient base, professional associations, and prior prescribing behavior to identify likely prescribers.

Accuracy matters

Your targeting strategy is only as accurate as the data it’s built on. That's why OneKey records are continually updated by 1000 experienced researchers with country-specific knowledge. In fact, there are more than 1.5 million updates each month. OneKey gives you the facts about:

Who is driving treatment paths and decisions with current information on official structures, positions and roles
How professionals and organizations are affiliated with one another
What you need to know, with 250+ attributes and a harmonized view of HCPs and HCOs.
OneKey is also compliant with regulations on data privacy and changing formats of local healthcare delivery environments. And it’s optimized for integration with APIs accessible anytime, anywhere – to your team or ours.

Dynamic HCP Profiling and Targeting

Targeting done right.

DYNAMIC HCP PROFILING AND TARGETING

Identify high-impact decision makers for greater ROI and revenue growth

DYNAMIC HCP PROFILING & TARGETING