Case Study
Driving Revenue for Flagship Products via an IQVIA Field Sales Team
Growing biopharma entrusts legacy treatments to IQVIA, focusing internal resources on product launch
May 06, 2022

An emerging biopharma company needed to prepare for a major launch in a new therapeutic area. It also needed to maintain momentum on its flagship products as they neared the end of exclusivity. The company turned to IQVIA to spearhead development and deployment of a new field sales team focused on a single flagship product.  Read this case study to learn about commercial outsourcing's greatest advantages.

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