Analyst Report
IDC MarketScape: Worldwide Life Sciences Sales and Marketing Strategic Consulting Services 2023 Vendor Assessment
IQVIA named a Leader
Mar 13, 2023
This IDC study provides an assessment of 12 vendors offering strategic consulting solutions for sales and marketing processes in the life science industry. Tools such as artificial intelligence (AI), advanced analytics, and orchestration of multiple tasks and roles utilizing data from multiple sources are accelerating change in 2023 and beyond and helping expand the scope of business processes suitable for outsourcing to qualified vendors.
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